Sterling vs ActiveCampaign: Which is Better in 2026?

• Shopify + Klaviyo audits
• Advertising campaign drafting
• Multi-channel reporting
• Approval gate
• Per-tool permissions
• +3 more

• Active Intelligence 3.0: Wavelength
• Memory & Custom Instructions
• External Intelligence
• Scheduled Tasks
• Campaign Reference & Brand Kit
• +5 more

Sterling is an AI employee that lives in your Slack and does real ecommerce operations work — Shopify and Klaviyo audits, ad-campaign drafts, multi-channel ROAS reports, CRM updates, and QuickBooks reconciliation — by connecting to your actual store data across 3,000+ apps. It's built for ecommerce and DTC store owners and small teams who'd otherwise pay an agency or virtual assistant, and its defining trait is a human-approval gate: it drafts and prepares everything from your live data but never sends, charges, or deletes until you reply 'go' in the thread. Setup takes minutes from the Slack directory with per-tool permission controls (off, view, or full) for each teammate.

ActiveCampaign is the customer experience automation platform used by 180,000+ businesses. Combine email marketing, marketing automation, and CRM to create personalised experiences across every customer touchpoint.