| Description | Voluum is a cloud-based ad tracking and conversion attribution platform that connects 130+ ad platforms, multiple touchpoints, and AI agents (via MCP) into one analytics and optimization stack. It's built for affiliates, agencies, iGaming operators, and in-house marketing teams running paid traffic who need to track native, display, push, search, social, and video campaigns in real time. What sets it apart is its revenue-focused optimization, with Traffic Distribution AI that automatically routes traffic to winning offers and Conversion API support that sends signals back to every major ad platform. | Amplitude is the product analytics platform that helps 3,000+ companies — including Peloton, Square, and Shopify — understand user behaviour at scale. With funnels, retention, and session replay, Amplitude builds intuition about product engagement. |
