| Description | Voluum is a cloud-based ad tracking and conversion attribution platform that connects 130+ ad platforms, multiple touchpoints, and AI agents (via MCP) into one analytics and optimization stack. It's built for affiliates, agencies, iGaming operators, and in-house marketing teams running paid traffic who need to track native, display, push, search, social, and video campaigns in real time. What sets it apart is its revenue-focused optimization, with Traffic Distribution AI that automatically routes traffic to winning offers and Conversion API support that sends signals back to every major ad platform. | Heap automatically captures every user interaction — clicks, form submissions, swipes — so you can analyse behaviour retroactively without pre-planning events. Loved by product teams at Twilio, Freshworks, and HashiCorp. |
