Email marketing automation for e-commerce
Data verified Sep 5, 2026
Drip is the email and SMS marketing platform built specifically for e-commerce brands. With deep Shopify integration, revenue-tracked automations, and powerful segmentation, Drip helps DTC brands drive more revenue per subscriber.
Strengths
Limitations
Ecommerce / DTC brands
Online retailers on Shopify, WooCommerce, or BigCommerce use Drip for behavioral segmentation and revenue attribution.
Small business marketers
SMB marketing teams use Drip's visual builder and prebuilt automations to run targeted email campaigns.
Drip starts at $39/mo (Free Trial).
Yes, Drip offers a free trial of 14 days.
Yes, Drip provides an API for developers.
Drip is available on Web.
Drip integrates with Shopify, WooCommerce, BigCommerce, Magento, Zapier, Make.
Drip is offered as a cloud-based (SaaS) deployment.
Expensive compared to alternatives, rising sharply past 5,000 subscribers Also, Learning curve for beginner email marketers
Drip is best suited for Ecommerce / DTC brands, Small business marketers.
Common uses for Drip include ecommerce email marketing, marketing automation workflows, behavioral customer segmentation, abandoned cart and lifecycle campaigns.
Mailchimp is the closest alternative to Drip, followed by ConvertKit and ActiveCampaign.
Drip and Mailchimp are both used for email marketing -- specifically email marketing tools. See the full side-by-side comparison for pricing and feature differences.
Drip's published plans · verified Sep 5, 2026
$39/mo
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All-in-one email, SMS & marketing platform
Email & SMS marketing for ecommerce
Marketing software for creating online presence
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