Noom

Noom is a subscription health app that pairs daily food and activity logging with CBT-style psychology lessons and human coaching to help everyday consumers lose weight and build lasting habits. It's aimed at individuals who want behavior change rather than just calorie counting, and its color-coded food system plus optional GLP-1 medication program (Noom Med) set it apart from simple tracker apps. Best for people who struggle with emotional eating and want structured, psychology-first support over crash dieting.