Fathom Analytics
Simple, privacy-first website analytics
Data verified Sep 8, 2026
Simple, privacy-first website analytics
Data verified Sep 8, 2026
Fathom Analytics is a simple, privacy-focused alternative to Google Analytics. With no cookies, GDPR/CCPA compliance, and a clean interface, Fathom helps thousands of websites including Laravel, GitHub, and Buffer.
Strengths
Limitations
Developers
Use Fathom's powerful API and lightweight 2kB script to add analytics to any CMS, framework, or tech stack.
Marketers
Track campaigns and newsletters with UTMs to see how much traffic they generate and how well they convert into revenue.
Fathom Analytics starts at $15/mo (Free Trial).
Yes, Fathom Analytics offers a free trial of 30 days.
Yes, Fathom Analytics provides an API for developers.
Fathom Analytics is available on Web.
Fathom Analytics integrates with WordPress, Next.js, Vue.js, ConvertKit.
Fathom Analytics's published plans · verified Sep 8, 2026
$15/mo
See what people actually pay for Fathom Analytics
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Fathom Analytics is offered as a cloud-based (SaaS) deployment.
No funnel analysis — you can fire goal events but cannot string them into conversion funnels with drop-off rates Also, Cannot be self-hosted on your own infrastructure (unlike Plausible or Matomo)
Fathom Analytics is best suited for Developers, Marketers.
Common uses for Fathom Analytics include website traffic analytics, privacy-compliant analytics (gdpr, ccpa, eprivacy, pecr), campaign and newsletter tracking via utms, event and conversion tracking.
Mixpanel is the closest alternative to Fathom Analytics, followed by Google Analytics and Amplitude.
Fathom Analytics and Mixpanel are both used for analytics & bi -- specifically analytics & bi tools. See the full side-by-side comparison for pricing and feature differences.
