Metricool
Plan, analyse & boost your social media
Data verified Sep 6, 2026
Plan, analyse & boost your social media
Data verified Sep 6, 2026
Metricool is a social media planning and analytics tool used by 1 million+ users in 190+ countries. Analyse your social media, website, and ads in one place — including deep competitor analysis and AI-driven posting insights.
Strengths
Limitations
Social Media Managers
Consolidate planning, publishing, analytics, and inbox management in one workspace to save time across accounts.
Agencies
Use collaborators and the approval system to give clients access to a specific brand and manage multiple brands with custom reports.
Metricool offers a free plan, with paid plans starting at Free.
Yes, Metricool provides an API for developers.
Metricool is available on Web, iOS, Android.
Metricool integrates with Google, Pinterest, Meta, LinkedIn, X, Facebook, TikTok, Google Business Profile, and more.
Metricool is offered as a cloud-based (SaaS) deployment.
Metricool's published plans · verified Sep 6, 2026
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Each Metricool brand corresponds to a single location, requiring a separate brand for each Google Business Profile Also, Combined reports across multiple brands require the Looker Studio Connector (available only on the Advanced Plan)
Metricool is best suited for Social Media Managers, Agencies.
Common uses for Metricool include plan and schedule social media content, analyze social media performance, generate automated reports, manage messages and comments.
Buffer is the closest alternative to Metricool, followed by Hootsuite and Sprout Social.
Metricool and Buffer are both used for productivity & automation -- specifically social media management tools. See the full side-by-side comparison for pricing and feature differences.
See what people actually pay for Metricool
